How to write a good Creative Brief

Here are 5 tips on writing a good creative brief.

Written by Jonathan "JD" Danylko • Last Updated: • HowTo •

If you are starting a web site for your company or client, a creative brief tells the designers who your audience will be, what their perception/tone/guidelines are for the site, and what the targeted message is in a single sentence.

These tips help out if you are new to creative briefs.

 

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Picture of Jonathan "JD" Danylko

Jonathan "JD" Danylko is an author, web architect, and entrepreneur who's been programming for over 30 years. He's developed websites for small, medium, and Fortune 500 companies since 1996.

He currently works at Insight Enterprises as an Architect.

When asked what he likes to do in his spare time, he replies, "I like to write and I like to code. I also like to write about code."

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